Elizabeth Lockwood

Marketing is a complicated space in today’s world. There are a lot of great opportunities to get your brand out there for less, but budget cuts often limit even the most cost-effective solutions. Newcomers and SMBs that aren’t as seasoned are struggling to figure out exactly what they should be spending their marketing budgets on. Fortunately, if you’re among them, you’re not alone.

Cross-selling is a way to get customers to spend more by purchasing complementary products or services. Extracting more value from existing customers allows you to get a bigger return without really increasing your investment. After all, you’ve already invested the money and effort to get the customer this far—taking things a step further with cross-selling is just the natural progression.

The battle of the bots is upon us. Outdated systems like automated callers and IVRs are challenged by AI tools like voice assistants and chatbots that can not only deliver that automated service but do so in a personalized manner. For most people, it’s clear that the new AI voice assistants are a much better option than previous tools that are still being used by many. For others, it might be more confusing if you don’t know much about AI or how all this tech-savvy communication works.

With the growing popularity of AI tools like ChatGPT, businesses are starting to take notice of how artificial intelligence can improve several aspects of their operations. Conversational AI has a promising future. Moreover, it’s already helping businesses make changes and process improvements. One big focus is the use of AI in the customer experience.

Put simply, NLP is what helps AI figure out what the “right response” is when engaging with customers. There are several benefits that come from employing a capability like this as part of your customer service and support. Most commonly, you’ve probably seen natural language processing in action in the form of chatbots.

Everyone touts the benefits of building or using a chatbot, including the chance to automate repetitive tasks. It seems like these days, there’s a bot for just about everything. And each time a new technology is discovered, every company is in a mad race to create the next best tool or platform. So, how can you keep up? More importantly, how can you ensure you build the best chatbot for your business?

As more businesses embrace automation and AI, there are a growing number of tools being developed to improve operations. Scraping bots are one unique technology that has been gaining popularity, and they’re a resource that you might not even realize you’ve been missing.

AI is prevalent in customer service, saving companies time and money while delivering a better experience for customers. Customer support is one area where artificial intelligence and automation will always benefit your organization, but you have to do it right.

Every business should have a goal to achieve a successful sales cycle. Perfection is unattainable, but you can do a lot to get close if you’re willing to put in the work. The first step comes in realizing that your business is unique, and therefore, so is your sales cycle. There are plenty of strategies and tips out there to help, but you’ll have to figure out which ones are best suited to your needs.

Trimming is usually an issue that crops up in the worst places and at the worst possible time. When things change, businesses have to take action immediately to prevent serious losses. But when that action is cutting back, how can you do it without losing potential business? It’s a delicate balance that involves maximizing efficiency and searching for solutions that can be tailored to your needs.