Elizabeth Lockwood

It goes without saying that, as a law firm, you have to keep your potential clients where they are and nowadays, that's online. To help you get the most out of your digital marketing efforts, Maddy Martin of Smith.ai and Kelly Street of AttorneySync compiled their best tips and tricks that you can use to build your online presence, strengthen your intake process, and convert more qualified web leads than ever before.

If you own a small law firm, you might find yourself too busy to answering calls or qualify leads. Unfortunately, that won't do your lead conversions any good. Automating your most time-consuming tasks, like sending out invoices or new client intake forms, and outsourcing tasks, like call answering and lead qualification, can give you a better work-life balance and give your lead conversion process the attention it deserves so your law firm can convert more leads with less work from you and your staff.

You don't have to carry all of the weight of accelerating your small law firm on your own. There are a handful of top-rated legal software and services you can rely on to give your firm the boost it needs. To help you decide on the best software and services for your business, Maddy Martin of Smith.ai asked a handful of legal experts which legal software and services to try, as well as what practices to implement, so that you take the stress of improving your law firm off of your shoulders.

If you're concerned you'll miss an important call, but don't have the time to sit by your phone all day, call forwarding is the answer to all of your call answering problems. Forwarding your calls can ensure customers or potential clients have access to you and your business, even when you are out of the office or busy.

Worried about sharing your personal number when you make a call? There are ways to stop callers from seeing your number to protect your privacy. Use caller ID to block your number and keep your information safe from any potentially unwanted callers.

Everybody needs to make a private call every now and again, but caller ID makes privacy nearly impossible nowadays. Blocking your caller ID to make a private call may be necessary for any number of reasons. Knowing how to do this can give you the control over the privacy of your own calls, empowering you to make as many private calls as you need without risking your information.

A voicemail greeting can be act as a introduction to your company and set the tone for the rest of your company's relationship with a client so it's important to create a voicemail that suits your company's brand. But if you're not sure where to start, we have a few suggestions you can use to get your voicemail going.

Whether you struggle to keep your law firm’s systems up to date or find it difficult to constantly demo new technology, it can no doubt be overwhelming to take the necessary steps to keep your firm productive and profitable. If you’re hoping to give your law practice the boost it needs without creating more work for yourself, Maddy Martin of Smith.ai and Maya Bielinski of ROSS Intelligence recommend building efficiency through affordable and accessible solutions.

Intake is such a huge part of running a law firm. With a reliable intake process, there is no limit to the quality conversions a law firm can reach. Regina Edwards of Edwards Family Law joined Maddy Martin of Smith.ai to discuss how law firms of any size can create a bulletproof intake system that'll enable them to connect with and convert more quality clients.

Small law firms have been hit particularly hard by the pandemic. Addressing and overcoming the challenges that COVID-19 has brought on may take a village. That's why Maddy Martin of Smith.ai met with the leading experts across the legal field, from Mark Homer of GNGF.com to Josh Youngblood of JLY Tech and JLY Tax: to discuss the best practices that small law firms can use to rise above the obstacles of the pandemic and keep their law firm alive and well.