Iryna Bilyk is an expert content marketing manager at YouTeam - a marketplace for instant engineering team extension. She passionately discovers and writes about technology, innovation, and software solutions.
As you can see, AI in digital marketing can not only help you with creating personalized chatbots and personalized content, but it can also help you in a range of other marketing initiatives. Think of predictive bidding, dynamic creative optimization, and product recommendations. And this is also because of the number of advantages that AI offers. It helps increase conversion rates, assists in personalized advertising, and facilitates better customer satisfaction.
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