Jessica Paxton

Jessica Paxton is the Product Marketing Manager at Smith.ai.

Articles by Jessica Paxton

Understanding Billable vs. Non-Billable Work for Law Firms

October 1, 2024
Understanding Billable vs. Non-Billable Work for Law Firms
Distinguishing between billable vs. non-billable work is essential for law firms since it helps maximize profitability and ensure accurate invoicing. This blog post will explore billable and non-billable work, how to track each, and the best ways to manage them effectively. Use these insights to improve your law firm’s financial performance and efficiency.
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What Is a Legal Intake Specialist?

September 17, 2024
What Is a Legal Intake Specialist?
What is a legal intake specialist? They’re a critical part of any legal team and usually the first person a lead connects with. They greet clients, collect information, set appointments, answer questions, and more. This post will explore the importance of legal intake specialists and their role.
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How to Get More Referrals for Your Business

September 9, 2024
How to Get More Referrals for Your Business
Generating referrals is a powerful way to grow your business. We delve into a variety of strategies to increase referrals, from nurturing strong customer relationships to leveraging networking, creating referral incentive programs, and using social media. These tactics, when implemented, not only enhance your business’s credibility but also expand your client base and drive growth.
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How Lawyers Can Build a Client Referral Program

September 3, 2024
How Lawyers Can Build a Client Referral Program
If you're struggling to create a steady flow of leads, don't worry. The solution might be simpler than you think. By leveraging the most important tool in your marketing toolbox––your existing clients––you can create a client referral program. And the best part? It’s easier to set up than you might imagine.
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5 Tasks Remote Legal Assistants Can Do to Save Lawyers Time

August 29, 2024
5 Tasks Remote Legal Assistants Can Do to Save Lawyers Time
Attorneys have more demands on their time today than ever before. Thankfully, they also have new avenues to seek assistance. A remote legal assistant can take on critical tasks, ensuring they’re done properly and promptly, saving attorneys valuable time and energy. This post will explore five tasks a remote legal assistant can easily take off your plate.
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How to Choose the Right Law Firm Marketing Agency

August 26, 2024
How to Choose the Right Law Firm Marketing Agency
Selecting the right marketing agency is crucial for law firms looking to enhance their visibility and attract more clients. This blog post provides comprehensive guidelines on evaluating and choosing a marketing agency that understands the legal industry, including assessing their experience, evaluating their marketing strategies, checking client testimonials, considering pricing structures, and ensuring transparent communication.
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How to Run a Law Firm Conflict Check

August 20, 2024
How to Run a Law Firm Conflict Check
Conducting a conflict check is crucial for law firms to avoid ethical breaches and potential malpractice claims. This blog post outlines the importance of conflict checks, the step-by-step process for conducting them, and best practices for ensuring thorough and efficient checks. Implementing effective conflict checks helps law firms maintain integrity and build client trust.
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5 Ways to Leverage Social Media for Law Firms

August 15, 2024
5 Ways to Leverage Social Media for Law Firms
Social media, a powerful force that can help you build attention, drive traffic, enhance your brand, and more, is at your fingertips. In this post, we’ll explore how you, as a law firm, can harness this powerhouse to enhance your practice’s success.
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How to Choose the Right Law Firm Advertising Agency

August 6, 2024
How to Choose the Right Law Firm Advertising Agency
Selecting the right advertising agency is vital for law firms aiming to enhance their online presence and attract more clients. This comprehensive guide outlines crucial factors for choosing an agency that understands the legal industry, including evaluating their expertise, assessing their advertising strategies, reviewing client testimonials, considering pricing structures, ensuring transparent communication, and verifying technological capabilities.
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6 Legal Admin Tasks That Can Be Outsourced to Save Time

July 22, 2024
6 Legal Admin Tasks That Can Be Outsourced to Save Time
Outsourcing administrative tasks can significantly improve a law firm's productivity and efficiency. This blog post explores six key responsibilities law firms can outsource, including client communication, appointment scheduling, document management, billing and invoicing, research and data entry, and maintaining confidentiality and compliance. Implementing these practices can save time and resources, allowing your firm to focus on core legal work.
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