Micky Deming

Simply put, how much does it cost to get a new customer? When calculating the CAC, you should include the following as costs: Advertising costs, Sales/referral commissions, outside agency fees related to marketing, and sponsorships. When you know what you are spending to get clients, you can then measure what your spend is producing to understand your costs.

Need a bit of help maximizing your productivity? Consider these hacks and supporting tools that can increase your output, work satisfaction, and bottom line.

Robocalls could be costing your businesses money and productivity. Learn how to stop these unwanted messages today.

Online marketing is often challenging for small companies that don't have massive budgets. When you are an SMB using digital marketing for lead generation, any advantage you can get is critical.

Local businesses have specific needs and can benefit in unique ways from implementing live chat. If you are a reseller, live chat can be a great option in your toolkit to offer businesses.

Security issues are a major question today with the rise of hacking and data breaches. When using live chat, make sure you understand the best protocols for HIPAA compliance and reduce the risk in your company.

When using live chat in a business, you'll need to have someone available to speak to prospective customers? Is it worth it? Do you have to have a human on hand at all times?

Driving traffic to your website with online advertising is a guaranteed way to get some visitors to your site. The key to success is converting those visitors into leads who become qualified leads. Live chat is a proven strategy for increasing conversions and could be a point of leverage in your advertising efforts.

Driving traffic to your website with online advertising is a guaranteed way to get some visitors to your site. The key to success is converting those visitors into leads who become qualified leads. Live chat is a proven strategy for increasing conversions and could be a point of leverage in your advertising efforts.

Does your small business have a growth strategy? Of course, every business would like to grow, increase revenue and maximize profits. Can live chat fit into that growth? Can it be a driving force in your growth strategy?