Samir Sampat

The word “scrum” might not sound like anything good, but it’s actually more useful in the business world than you think. But just what is scrum, and why do you need to know about it? In this guide, we’ll cover it all. For starters, the software world borrowed this unique term from the sport of rugby.

Live streaming via social media is a popular tool for marketing and brand awareness for companies today. It’s also become popular for news media and those with pressing information to share, and thanks to platforms like YouTube and Zoom, there are plenty of ways that you can go about putting live videos to work.

Lead generation is a tricky business and it always has been. If you’re going to get the leads you want and drive growth, you need to have your campaign goals aligned with the best combination of digital marketing solutions. When you have a business that focuses on local audiences, geofencing and geotargeting are two great tools that you can use.

Probing questions are an important part of the lead generation and qualification process. These questions help you better understand exactly what it is that your lead is looking for, or what problem they may be struggling with. This, of course, is just one of the many sales techniques that your team will need to hone, but it’s an important one.

Stock photos and images are essential parts of marketing these days. You certainly don’t have the time to create and curate your own photo collections, but you’re not going to succeed without visual content. We’ve talked a lot about the value of photos, videos, and other visual content in the marketing of your business.

Successful marketing starts with understanding the methods and the process. In creating a target audience, you need to be able to properly segment that audience and classify them in a way that you can create marketing and sales campaigns around each of these classifications or elements. It’s not as complicated as it sounds—segmenting products by user age, gender, income level, or even personal need can go a long way in helping cultivate better audiences and targeting better campaigns.

Demographics are just one aspect of a company’s customer data, but they are perhaps one of the most valuable to some industries. When it comes to targeting customers, there are a few different methods or aspects of data that you can use, including demographics. In this guide, we’ll talk about what demographics are and how they can help you target new audiences, as well as which demographics matter most (or how to determine that for yourself).

Starting a business, let alone building a successful business, takes a lot of time and energy. It also takes a lot of trial and error, and A LOT of sweat equity along the way. However, with the right inspiration, it can be a lot less formidable. You’ll still have to work hard, of course, but with these inspirational thoughts in mind, you’ll keep up the attitude that your efforts are well-invested because they’re for the good of your business.

Team building is an essential part of modern business. Whether teams spend hours together every day or they only have to interact occasionally, you still want to have a team that is solid and feels supported. You should form strong bonds between your team whenever and wherever you can—this will only serve to strengthen the business. The world of team-building activities and efforts has been growing for years and it seems that the sky is the limit with the different activities that you can choose these days.

Consulting companies are always on the lookout for new clients. Of course, finding them can prove to be somewhat of a challenge if you’re not prepared. If you’re not already using word-of-mouth and referrals, we’ll cover that, along with a lot of other great promotional ideas to help you get your consulting business growing.