Samir Sampat

Outbound calling is much more effective (and less stressful) when you have a strategy in place that includes scripts your team can use to connect with prospects. And despite the increasing number of people who are thriving on self-service technology to find the information they need, as many as 71% of consumers report wanting to hear from companies early in the process.

Mastering the art of the sales call is a lifetime journey for many. The evolving nature of customer needs and expectations, along with a constantly changing business landscape, forces us to be continually learning and exploring opportunities for improvement. Knowing how to elicit the response(s) that you want from the person on the other end is an essential skill for all sales reps at every point in their career.

Now that companies are competing in a much bigger landscape, it’s essential to focus on setting your business apart by delivering top-quality customer service. You don’t have to spend thousands on customer service training or try to reinvent the wheel here—something as simple as improving your response times can do wonders for your customer satisfaction ratings. And when customers are satisfied, they’re more likely to become lifetime customers and refer you to others.

Connecting with leads is essential to growing your business. It can be difficult to figure out how to connect and stand out from the crowd, but there is one tool that can help you more than the rest: your sales engagement strategy. When you do it well, your sales team will know how to reach the right prospects at the right time, ensuring that no opportunity is left on the table.

Personalizing cold outreach might sound like a contradiction to some. Cold outreach, by its nature, is designed to reach new prospects that you’ve never connected with before. So how can you possibly personalize your communications to attract the right audiences?

There’s been a lot of taking sides and fiery debate about AI and its role in marketing (and the world as a whole) in light of the popularity of tools like ChatGPT. What people aren’t saying is that there’s a balance to be found, as with anything. While there are always some efforts that will require the dedicated attention of a human, there are also plenty that could benefit from automation or AI.

Your sales team has a lot on their plates. They are responsible for drumming up business, following leads, and creating conversions and lifetime customers. You might think that just sounds like a day in the life of sales reps, but it doesn’t have to be that way. After all, when you give your people too much to do, they quickly become overwhelmed, burnt out, and ready to bail before they’re even willing to discuss a change in the environment with you.

The conversion rate is a metric that every business monitors, and for good reason. It shows you how many visitors come to your website (or otherwise interact with your brand) and then choose to convert to a customer. However, it’s not always that easy to get those conversions in the first place. Effective sales strategies are essential if your team is going to continue to lead the way. Fortunately, you’re not alone. 

Sales outsourcing is a hot topic these days. So many companies have their own sales teams, but their efforts are limited and often don’t allow the desired results. Whether you’re on a limited budget or you are just looking for a better way to do things, outsourcing your sales could be the way to go. It eliminates inefficiencies and helps you get a competitive advantage, among many other things.

The dust has settled and the buzz has died down, and social influencers are still a relevant, useful part of your business marketing strategy. Especially for SMBs, social media influencers could be a hidden gem of lead generation if you use them appropriately. And while as many as 70% of all brands are measuring their influencer campaign returns, not many understand how to properly execute a solid influencer marketing strategy.