Sean Lund-Brown

In the business of wedding planning, promotion is everything. Whether you’re a solo planner or a larger company, you can’t rely on organic traffic and hope that people “just happen to find you” when they need your services. Sales promotions and marketing are a must, but the good news is that when you do it right, you can find plenty of creative and unique solutions to help beat out today’s ever-increasing competition.

In the world of small business, the sales cycle seems even more challenging because you’re trying to keep up with those who have more resources and bigger budgets. However, if you take the time to come up with an effective sales strategy, regardless of the size of your SMB, you’ll be able to streamline deals and shorten the cycle so that you can make more deals and spend less time on each one.

The digital age has ushered in many new sales technologies and techniques. For some, that might make it seem like phone sales are a thing of the past. That’s very far from the truth. Sales calls can still be incredibly effective, but you’ll need to know the right tactics to employ. We’ve aggregated seven of the best phone sales tactics according to veterans in the sales industry.

If you want your business to grow, you need a strong sales development strategy. Here, we share tips on finding and pursuing promising sales opportunities.

When it comes to picking the right software to build your tech stack, there are a lot of considerations involved. Of course, what matters to you might be slightly different than what matters to others. When you do it correctly, your sales tech stack will deliver everything that you need, including the insights and analytics that will help you increase sales volumes and streamline inefficiencies.

In the nonprofit sector, donations are the bread and butter of the operations for many. Getting those donations, of course, is sometimes nothing short of a miracle. Believe it or not, even though it’s the 21st century and we live in a very Internet-based world, there are plenty of people who still prefer to receive communications over the phone, including nonprofit donation solicitations.

Social media is one of the hottest marketing tools right now for businesses of all sizes. Regardless of your industry, it’s likely that there are several ways that you can engage social media to improve your brand reputation, increase your customer base, and grow your business. Of course, that’s dependent on what kind of budget you have to work with in the first place. You’ll be happy to know that today’s solutions give you a chance to get a lot more for your money, though, so it should be easy to find what you need.

Today, cold calling is a much more critical resource than ever before. Fortunately, it’s also much more accessible and there are a lot more resources to assist you, thanks to the Internet and the people on it. When you are buying calling lists, which is often a good way to get leads, you have to make sure that you’re investing in quality lists.

Sales enablement could be the missing piece in your business and sales strategy. Here, we explain how you can use it to empower your team and customers.

Today, there are tons of companies out there claiming to offer the best solutions. Even more, there is a growing market for automated appointment and scheduling tools, and some people just can’t get enough of them. But how are you supposed to choose what’s best for your business? While there’s no single answer here, there are some definite tips to keep in mind and steps you can take. Here’s what you need to know.