How to Find New Clients for Your Tutoring Business for Under $10,000/month

The tutoring business is more competitive than ever. When you add in the number of online course programs and free training sites that are out there, the challenges just keep adding up. Fortunately, tutoring businesses are not doomed—far from it. Students will always need tutors. Proving to them (and their parents) that your business is the best one for the job takes a little work. However, it’s not impossible. 

One-on-one tutoring is a huge upsell from an online video course or static learning opportunity. It offers a connection with a real person and gives students a chance to excel and expand their minds. People who know this seek out tutoring businesses to help their children. However, there are also plenty of others in your industry today—how can you stand out?

Of course, you’re also trying to handle tutoring your students, so the time involved in outreach might not be as free-flowing as you would like. The good news is that you don’t need a lot of time (or money) to make some really big changes in your tutoring business marketing and outreach strategies. 

If you’re still working on coming up with your own strategies, here are five tactics that should be on your list. 

Tactic #1: Get engaged on social media 

Cost: $0-$2,500 

Social media is essential to business today. People spend hours on various social networks. They engage with all types of businesses and posts. They want to see the companies they do business with on social media, too. You can’t just create a profile, list your business information, and call it a day. You have to get engaged. Share posts. Ask questions. Get people talking. 

You can even use social media to show off your own success stories related to your tutoring business. Or, you can post informative videos, share content on the tutoring and education industry, and so forth. Engaging on social media will help you attract new clients in several different ways. 

And if you’re struggling to figure out how to get your social media moving, consider hiring a consultant or social media marketer to help you come up with a solid strategy and implement it effectively. 

Tactic #2: Build your professional network 

Cost: Free, unless you pay for memberships, networking events, etc. 

Your tutoring business needs to have a strong reputation. That’s not something that you can do on your own, of course. All the talk in the world means nothing if your business doesn’t come off as the best choice for the job. Professional networking is affordable and it comes with several benefits, including helping you find new clients. You can partner with schools and other businesses, get backlinks, and more. 

Quality matters here, of course. Make sure that you’re choosing connections with other reputable businesses and people. Don’t just share links for the sake of it—make sure that all of your links are high-quality and have a purpose. Attend local education expos and networking events, including those hosted online and in person, so that you can network and connect with people that way, as well. 

Tactic #3: Invite reviews and testimonials 

Cost: Free, unless you offer incentives 

Reviews and testimonials are going to get you a lot more business than anything that you can do or say with your tutoring business. People like firsthand experience from those who have come before them. They want to know what the service is like, whether you’re a good tutor, if the prices are reasonable, etc. Word-of-mouth marketing is still one of the most valuable ways to attract business, no matter what business you’re in. 

Get reviews on your social media profiles. Put testimonials on your website. Ask for reviews on sites like Google and Yelp when you engage with your clients, too. These reviews will help build your credibility and boost your local SEO authority, all while showing potential clients what you have to offer as a tutor. Take advantage of that. 

If you want to start a referral program or offer some type of special deal to those who refer their friends and family, that’s a great way to go, too. 

Tactic #4: Position your business as an industry authority 

Cost: $0-$2,500

People want to work with leaders in the industry. They want to know that they are getting the best tutoring resources out there, hands down. Unfortunately, the Internet has increased the competition and that makes it harder for companies to get noticed. If you are a tutoring business trying to find new clients, consider starting a blog, engaging on social media as discussed above, and more. 

You can also pay someone to generate content, like blogs and articles, that discuss various industry topics. Give that content to your visitors for free and watch how much your reputation soars. When you are seen as an authority in the education industry, leads will be much more likely to convert and help you continue to grow your tutoring business. 

Tactic #5: Outsource to delegate and free up your time

Cost: $250-$5,000, depending on what you outsource

At this stage in the development of your tutoring business, you need to take advantage of all the help that you can get. Outsourcing can be a great way to get more for your money, and it gives you more free time to take care of your existing clients and work on cultivating those leads. For example, when you partner with the virtual receptionists at Smith.ai, you’ll have a 24/7 answering service that will make sure you never miss an opportunity. 

In addition to fielding the calls, our team can also assist with appointment scheduling, lead intake, and live website chat. If you’re still working on bringing in the leads, we can help with your outreach campaigns, too. Plus, it all comes with a custom strategy to manage every detail. 

To learn more, schedule a consultation or reach out to hello@smith.ai. 

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