Law Firm enhanced client communication with Smith.ai

Alfredo Garcia

George McCranie Law

George McCranie Law Firm, based in Southern Georgia, specializes in criminal, immigration, and personal injury law. Known for its client-first approach, the firm partnered with Smith.ai in February 2024 to enhance its client communication and intake processes. They first learned about Smith.ai through Your Practice Mastered and were eager to replace their previous answering service, which failed to meet their expectations for quality and personalization.

In a region characterized by small towns and tight-knit communities, George McCranie Law Firm sought a reliable partner to handle client calls professionally and empathetically. Their previous answering service lacked the quality and personal touch required to meet their high standards. With a busy intake team juggling numerous clients, they needed a solution to handle overflow calls and maintain exceptional client experiences.

George McCranie Law

Valdosta, GA

The problem

The law firm’s previous answering service lacked reliability, personalization, and intake.

Our solution

Client-first answering with bilingual agents, intake customization, and scheduling integrations.

Smith.ai provided a robust solution tailored to their needs, including:

Bilingual agents to connect with a diverse clientele.
Extended intake services to streamline lead qualification.
Acuity scheduling integration for effortless appointment booking.
Proactive feedback and call quality assurance for continuous improvement.

Smith.ai mirrored their internal intake process, ensuring a consistent experience for callers while allowing their team to focus on high-value tasks. Regular updates and reviews guaranteed alignment with the firm’s expectations.

Bilingual answering

Lead screening and intake

Appointment booking

24/7 phone answering

White-glove customer service

Smith.ai has elevated our client interactions. Their dedication to quality and customer service is unmatched, making them an extension of our team.

For firms like George McCranie Law, Smith.ai isn’t just a service — it’s a strategic partnership. By combining advanced technology with a human touch, Smith.ai ensures every client feels valued, helping the firm maintain its reputation and grow in a competitive legal market.

Smith.ai is a superior 24/7 customer engagement solution for businesses and individuals. Our North American-based business development representatives are skilled at having high-quality sales conversations. We focus on reaching, engaging, and converting your leads through outbound calling to create more sales opportunities.