Elizabeth Lockwood

As AI increasingly becomes a standard part of business, the way that these machine learning models are trained is coming into question. Data privacy is the primary concern, as users essentially have the capability to input any information they like into an AI tool and have it generate a result. Even OpenAI, the brains behind ChatGPT, acknowledges these limitations and concerns and is working to resolve them.

OpenAI has an entire page dedicated to API data privacy, wherein they promise that protecting valuable user data is “fundamental to our mission. We do not train our models on inputs and outputs through our API.” However, that doesn’t mean that all the risks of privacy and other concerns magically disappear just because they’re acknowledged. In fact, that makes it even more important for you to understand what risks are present with the GPT-4 API and OpenAI updates that are being made as a result.

Cold calls — love them or hate them, they’re an essential part of business. Even the most tech-savvy marketing experts say that no matter how advanced things get, it’s unlikely that we’ll see the cold call removed entirely anytime soon. Because it seems outdated (and often out of fear of rejection), many sales reps don’t like making cold calls and don’t prioritize learning how to do so effectively.

Medical organizations, health insurance companies, and other healthcare companies often find themselves left behind when it comes to new technology and tools. That’s because most platforms are created with basic security features that are good enough for most companies, but not quite good enough for HIPAA.

You didn’t go to law school to answer phones all day. While you will find yourself in many situations where you need to talk to clients on the phone, many calls come into your firm that may not require your direct attention. A receptionist or administrative assistant could be a good buffer to protect your time and make sure your clients are still effectively served.

In any business, overhead is a big concern. The more you spend on the operational costs of your law firm, the less you’ll be able to add to your bottom line. Whether you’re a new practice owner or just trying to find a better way to do things, outsourcing should be on your list. Of course, before you can cut costs and improve your operations, you have to know what you’re spending in the first place.

Chatbots are revolutionizing the way companies do business. More than just customer service tools, these AI-powered bots can deliver plenty of insights and information. Using those insights, companies can better understand their buyers, their journey from lead to loyal customer, and how to make that journey as smooth as possible.

We say it all the time, and it bears repeating. When it comes to things like chatbots and improving your customer experience, you’re not reinventing the wheel. Plenty have come before you, and plenty will go after, all seeking the same answers and insights. Today, dozens of top brands nationwide are changing how businesses use social media and chatbots.

Sales presentations have been around as long as humans have been selling things. From simple one-on-one interactions and product demonstrations to those crowded sales presentations for timeshares and real estate investments that we all think of when the word “presentation” is mentioned. Today, an effective sales presentation is entirely different than it was even just a few years ago.

There are a lot of things in business that require a human touch. Thanks to technology and other innovations, plenty of tasks can (and should) be automated because there’s no need for a human to be involved. Sure, having a live agent available to customize and schedule appointments and consultations is great. However, today’s customers would love an AI chatbot or scheduling tool that can do the same thing without needing to talk to someone.