Elizabeth Lockwood

Elizabeth Lockwood is the content marketing associate at Smith.ai. She focuses specifically on writing and editing engaging articles, blog posts, and other forms of publication.

Articles by Elizabeth Lockwood

Local SEO for Your Bakery: How to Get More Leads from Local Organic Searches

June 14, 2022
Local SEO for Your Bakery: How to Get More Leads from Local Organic Searches
Owning a bakery is a full-time job in and of itself. Marketing that bakery comes with the territory, and today’s digital marketing world requires a more dynamic solution to local marketing and optimization than just making sure people know where your business is located. There’s an entire category of your optimization efforts dedicated to this: local SEO. In this guide, we’ll help you understand how local optimization can improve your Bakery’s reputation and make sure that you’re the first choice for those looking for fresh local treats.
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Local SEO for Your Interior Design Firm: How to Get More Leads from Local Organic Searches

June 9, 2022
Local SEO for Your Interior Design Firm: How to Get More Leads from Local Organic Searches
Today’s global economy has created a world where people work remotely from all over the globe. However, there are also positions like interior design where local business is always going to be a part of the job. In that case, it’s important to optimize your website and other online listings for local SEO. This will ensure that you get the rankings you deserve and that you’re able to outpace the competition with your local marketing.
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Local SEO for Your Tutoring Business: How to Get More Leads from Local Organic Searches

June 7, 2022
Local SEO for Your Tutoring Business: How to Get More Leads from Local Organic Searches
Although there are a lot of resources that make it easy for tutors to work online, some are still trying to build a local business and provide one-on-one tutoring for people who need it. Local tutoring is also important because of the varying educational requirements from one state to the next. In any case, if you’re trying to promote your local tutoring business, you’re not alone. Fortunately, you also won’t have to invest a lot of money into the process unless you choose to hire help along the way.
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Local SEO for Your Pet Care Business: How to Get More Leads from Local Organic Searches

June 2, 2022
Local SEO for Your Pet Care Business: How to Get More Leads from Local Organic Searches
The pet care industry is a popular one these days. Whether you’ve got a doggie salon, a mobile pet grooming business, or even a doggie daycare and pet sitting operation, you have a lot of options when it comes to marketing your business. Right now, you should be focused on digital marketing and all that it can do to bring in new clients. For a fraction of what companies used to spend on advertising, the Internet makes it easy to build your business reputation with efforts like search engine optimization.
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Top 12 Customer Service Trends + How To Use Them To "Wow" New Clients

June 1, 2022
Top 12 Customer Service Trends + How To Use Them To "Wow" New Clients
Implementing video chat and engaging with your target audience are two of the 12 customer service trends you can use to “wow” new clients.
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Top 12 Customer Service Trends for 2022 + How To Use Them To "Wow" New Clients

June 1, 2022
Top 12 Customer Service Trends for 2022 + How To Use Them To "Wow" New Clients
Implementing video chat and engaging with your target audience are two of the 12 customer service trends for 2022 you can use to “wow” new clients.
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Local SEO for Your Car Repair Shop: How to Get More Leads from Local Organic Searches

May 31, 2022
Local SEO for Your Car Repair Shop: How to Get More Leads from Local Organic Searches
Auto repair shops need local organic search. It’s not likely that you’ll be looking to attract business from across the country, after all, unless you’re in the business of specialty repairs or custom jobs. For the most part, a car repair shop is going to rely heavily on the local SEO part of its overall optimization strategy. Although there’s not one single path to success, there are some best practices that will help you improve your local organic search results.
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Local SEO for Your Real Estate Business: How to Get More Leads from Local Organic Searches

May 26, 2022
Local SEO for Your Real Estate Business: How to Get More Leads from Local Organic Searches
Although a lot has changed in the way real estate transactions occur since the pandemic, the fact of the matter is that realtors and real estate businesses are still local. Thus, the development of a local SEO strategy as part of the larger optimization efforts will not just be helpful, but necessary, to your future success. Along with paid advertising and search campaigns, you can do a lot to boost your local organic rankings on SERPs (search engine results pages) and get more attention when people are looking for professional real estate firms.
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Local SEO for Your Rental Properties: How to Get More Leads from Local Organic Searches

May 24, 2022
Local SEO for Your Rental Properties: How to Get More Leads from Local Organic Searches
For property managers and landlords, local SEO is a must. Investing in this optimization will immediately help improve your visibility and increase your revenue when you do it correctly. You’ll be happy to know that even though search engine algorithms and best practices are updated regularly, the same basic tenets apply to local optimization that always have.
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How To Check Website Credibility + Why It Still Matters for Online Sources

May 23, 2022
How To Check Website Credibility + Why It Still Matters for Online Sources
Website credibility matters, and it’s important to understand why. Find out the ten tools to use to check your website’s credibility.
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