Elizabeth Lockwood

Elizabeth Lockwood is the content marketing associate at Smith.ai. She focuses specifically on writing and editing engaging articles, blog posts, and other forms of publication.

Articles by Elizabeth Lockwood

How Solo Firms Can Build Credibility Online

June 1, 2023
How Solo Firms Can Build Credibility Online
Online credibility is essential for any business that hopes to be successful. When the Internet first got its virtual wings, the business landscape was a virtual Wild West of companies trying to figure out how to get the most visibility. Today, however, things have changed drastically.
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Best Project Management Tips for Franchises

May 30, 2023
Best Project Management Tips for Franchises
Franchises are notoriously popular because they come with a built-in business model and all the tools and support that are needed for success. Some franchises have better models and support systems than others, but few of them just send their new franchisees out into the world to fend for themselves. When you’re just starting out in business, it’s a great way to get to the top without having to do the work yourself.
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Is Blogging Dead? The Importance of On-Page Content Today

May 25, 2023
Is Blogging Dead? The Importance of On-Page Content Today
It seems like every week someone is claiming that this marketing method or that strategy is “dead” despite the fact that most of them are still very much alive. Such is the case with blogging. Some will argue that it’s outdated and overdone, while others will tell you that it’s an essential part of the perfect SEO equation—on-page content makes up a huge part of your ranking.
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Why Website Terms of Service Are Important

May 23, 2023
Why Website Terms of Service Are Important
If you’ve ever visited a website, you’ve likely seen a “Terms of Service” agreement or a similar contract. While this is an essential part of every website, some businesses don’t realize just how valuable it can be. There are some websites that won’t even let you browse until you agree to their Terms of Use, while others simply have them available to protect the company from any legal repercussions that may come.
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Onboarding Checklist to Help Activate New Clients

May 18, 2023
Onboarding Checklist to Help Activate New Clients
Onboarding new clients is just as important, if not more so than, onboarding new team members. After all, you don’t want every new client acquisition to feel like you’re starting over with a whole new process that no one understands. To rely on an age-old adage, you shouldn’t be reinventing the wheel with each customer.
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Save 15% Off 3 Months of Virtual Receptionist Services Now Through May 31

May 18, 2023
Save 15% Off 3 Months of Virtual Receptionist Services Now Through May 31
Use code 15OFF3 now through May 31, 2023 to get 15% off our virtual receptionist services for 3 months. 
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Why Franchises Should Take Cause Marketing Seriously

May 16, 2023
Why Franchises Should Take Cause Marketing Seriously
Cause marketing is another buzzword that’s floating around today, but it’s more than just a “buzzword.” In fact, it’s becoming one of the most valuable marketing efforts that companies can undertake. Today’s consumer wants to do business with companies that care. They want to work with brands that have a purpose and are doing more than just selling products or services. Enter the world of cause marketing.
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How to Use Smith.ai’s Sales Outreach Revenue Calculator to Determine Your Lead Generation ROI

May 12, 2023
How to Use Smith.ai’s Sales Outreach Revenue Calculator to Determine Your Lead Generation ROI
Sales outreach involves planning and resources. With this calculator, take a look at your potential revenue and how you can maximize your ROI.
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How to Scale Your Business with 5 Proven Recommendations

May 11, 2023
How to Scale Your Business with 5 Proven Recommendations
If you’re ready to grow your business, you’re in good company. However, you’ve also got a long road ahead of you. Time and experience definitely have something to do with growth and success in business, but there is more to it than that. You can’t just start selling more and hope that it all falls into place. Along with those increased sales, you’re going to have to make sure that you can deliver the same high-level, high-quality experience to each and every customer that comes your way.
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Tips to Help Remote Sales Teams Be More Successful

May 9, 2023
Tips to Help Remote Sales Teams Be More Successful
As more people transition to working remotely full-time, companies need to make sure that their teams have all of the necessary resources for success. That can be more challenging without a collaborative physical office environment, but it’s not impossible. In this article, we’ll take a look at some tips for remote salespeople and their managers that can help you craft a winning remote sales team, no matter what it is that you’re selling.
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