Elizabeth Lockwood

SEO, or search engine optimization, is an integral part of any digital marketing strategy today. Although Google is consistently updating the algorithms and changing the rules and best practices, it’s important to keep up. Part of that comes in creating future-proof optimization efforts, such as written content, that can help increase your visibility and improve your rankings in the search engine results pages (SERPs).

In business, everything needs to operate like a well-oiled machine for optimal efficiency and productivity. That includes making sure that your sales and marketing teams can collaborate and work together to foster business growth. Historically, marketing and sales were kept separate, compartmentalizing the entire sales funnel. Of course, bringing these two teams together takes a bit of work. Not only do you have to find a way to get them to communicate, but you must change their entire mentality of having completely separate functions.

It’s the 21st century and people have access to a wealth of information and businesses at their fingertips, around the clock. No one wants to be “sold” anything anymore. They want to find the best solutions to their problems and pain points, whatever those may be. Therefore, you’ll want to make sure that you’ve got the best sales pitch in place to let them know you hear their message and that you’re ready to deliver.

When you’re running a bakery, delicious treats aren’t the only thing you’ll be cooking up—you’ll also need to come up with a solid branding and marketing strategy to make sure that people can find your bakery. Today, there are a lot of great resources that can help you do that, including one process known as local SEO (search engine optimization). Essentially, you’re optimizing your website and online presence to make it easier for people to find you.

When it comes to creating a successful sales team, part of that comes in choosing the best sales prospecting techniques to get the job done. While no two strategies will work exactly the same, some tried-and-true techniques have proven to deliver results time and again. If you’re looking to reach new levels of success in prospecting and lead generation, add these techniques to your must-try list.

A funnel can get clogged if it’s filled too fast or with the wrong things—the same can happen to your marketing funnel. Although you have the best of intentions when setting up your marketing campaigns, there’s always the risk that you’ll come across blind spots and areas that you’ve missed. One way to avoid the surprise is to take a proactive approach.

Everyone talks about the importance of getting the right leads—but where do the “right” leads come from? This is the first step in any marketing strategy. It’s also one of the most critical. The entire sales funnel depends on lead generation, which is why it needs to be at the top of your list of efforts to streamline, improve, and make a priority for both your marketing and sales teams alike.

As long as lead lists have been around, there’s been a debate about whether they’re good, bad, or somewhere in between. The right lead lists can give you access to prospects that you don’t have to find or qualify on your own. Of course, it’s important that you know how to use these lists effectively, as well as where to buy them for the best outcomes.

Outsourcing is a great way to get more for your business without breaking the bank or having to take on more staff than you’re prepared to handle. There are several other perks that come from outsourcing, too, provided that you’re making the most of each and every partnership that you cultivate. When it comes to sales outsourcing, that is even more critical.

To some, a CRM (customer relationship management) seems to be nothing more than a database. What if we told you that it’s so much more—a proper CRM platform is a dynamic tool that can help organizations glean actionable insights to improve the sales funnel and close more deals. Of course, that assumes that you’re using it to its full capacity.