Elizabeth Lockwood

Running a business is a lot of work. Fortunately, even if you’re a solo business owner, it’s not something that you have to do entirely on your own. And now that your business has grown a bit, you’ve got a marketing budget that is much more capable of helping you out. Too often, companies focus on the PR side of marketing and try to let the publicity do its job, but there are a lot of other efforts that you can invest in to get clients coming in the door.

Small business marketing is a big part of your success. There are several tried-and-true tactics that you’ll come across over the years that you add to your marketing arsenal, including the various efforts available through digital marketing and outreach. To be successful in growing your small business, you’re going to need a new network of clients to keep things moving. Finding those clients, of course, can be much easier said than done.

Your growing laser clinic comes with an increasing need for new clients. Fortunately, you’ve also got a slightly larger budget this time around, giving you a lot of different opportunities to find those clients both online and through traditional means of advertising and outreach. At this point, you’ve got the basics in place. You’re looking for something more.

As your business grows, your strategies for continued success will evolve with it. What has worked in the past may not be as effective as it once was. Or, perhaps you’re trying to reach new types of clients with strategies that you haven’t tried before. In any case, it helps to know which tactics are going to get the most attention and the most value for your money.

In the repair business, it’s easy to feel like you’ll always have a steady stream of customers. However, that’s never a guarantee. Plus, the competition is consistently increasing, causing you to have to work that much harder to get ahead and stand out. You’ve come this far, though, and with the growing marketing budget, you’ll find an increasing number of ways to draw new business to your car repair shop.

In the business of pet care, your biggest advocates can’t speak for you—but their owners can. People love their pets and no matter what type of pet care business you have, you’ll want to make sure that you’re reaching as many of those pet lovers as possible to keep your business growing strong. Some of the strategies that you’re already using will continue to be effective.

You’re a designer—your passion lies in creating stunning designs and utilizing your creative skills to help others. Lead generation is not something that’s expected to be in your wheelhouse, or at least not at first. Eventually, every interior designer and firm will need to start thinking with a client-centric mentality to ensure that they can keep the new leads coming in and continue to grow their business.

In the business of roofing, every client counts. Even though you’ve grown quite far from your startup roots, you still need to dedicate the same time and attention to each roofing job that comes your way. For that matter, you need to make sure that you’ve got enough jobs coming your way in the first place. Roofing leads are the bread and butter of your business. Turning those leads into clients is what will keep your business growing. But how do you do it, and for that matter, how do you find more leads in the first place?

Part of keeping your HVAC business growing includes bringing in new clients for a steady stream of new business. Of course, like most things in business, that is sometimes easier said than done. The good news is that now that your budget is a bit bigger, so is the range of tactics available to help you build your HVAC business.

If you don’t have clients, what are you taking pictures of? Sure, you can find plenty of ways to put your photography skills to work elsewhere, but that doesn’t help your business grow. Clients are what help your business get the growth that it needs. But are there ways that you can keep a steady stream of them coming in? That’s a question with a longer answer, but ultimately, there are several ways that you can do just that.