Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

How To Build a Winning Sales Cadence + Examples

September 5, 2023
How To Build a Winning Sales Cadence + Examples
A sales cadence is a guide for sales teams with specific steps to move a prospect through the sales funnel. Read on to learn everything you need to know.
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13 Types of Buying Signals To Look Out For

September 1, 2023
13 Types of Buying Signals To Look Out For
Buying signals indicate that a customer has interest in purchasing a product or service. Here are 13 types of buying signals and how to capitalize on them.
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Mastering ICP Sales: The Blueprint for Unparalleled Business Success

September 1, 2023
Mastering ICP Sales: The Blueprint for Unparalleled Business Success
Ideal customer profile (ICP) in sales is a framework that describes your perfect customer. Master the art of attracting and retaining the right audience.
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What Is Consultative Selling? 7 Steps To Close Deals

September 1, 2023
What Is Consultative Selling? 7 Steps To Close Deals
Consultative selling is a strategy focused on understanding customer needs to offer personalized solutions. These seven consultative selling steps can help you close more deals.
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Speed to Lead: Definition & How To Improve It

August 9, 2023
Speed to Lead: Definition & How To Improve It
Speed to lead is the time it takes your business to respond to any form of communication from a new lead.
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7 Sales Pitch Examples and Tips To Write Your Own

July 31, 2023
7 Sales Pitch Examples and Tips To Write Your Own
This collection of sales pitch examples offers actionable takeaways for both seasoned sales professionals and beginners seeking inspiration.
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15 KPIs for Sales You Need To Track for Your Small Business

July 19, 2023
15 KPIs for Sales You Need To Track for Your Small Business
Track these 15 KPIs for sales to understand performance, identify areas for improvement, and align your efforts to achieve optimal results.
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The Ultimate Guide to Effective Sales Call Planning + Template

July 7, 2023
The Ultimate Guide to Effective Sales Call Planning + Template
Discover the importance of having a sales call plan and unlock the steps to craft an impactful plan of your own using our free downloadable template.
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Customer Journey Map: What It Is + Free Template

July 7, 2023
Customer Journey Map: What It Is + Free Template
A customer journey map visually represents a customer's complete experience with a product, service, or brand. Learn to create, apply, and optimize it for better customer experiences.
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Lead vs. Prospect: How To Convert Them to Opportunities

June 14, 2023
Lead vs. Prospect: How To Convert Them to Opportunities
Discover the critical difference between lead vs. prospect and why it matters. Unlock effective strategies to convert more leads into prospects and drive sales success.
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