Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

6 Telephone Etiquette Scripts for Phone Calls [+ Free Templates]

May 10, 2022
6 Telephone Etiquette Scripts for Phone Calls [+ Free Templates]
Telephone etiquette scripts are a useful tool for receptionists. Our guide covers how to use these scripts and provides examples to use for your business.
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B2B Sales Outsourcing: 6 Tips to Success

May 10, 2022
B2B Sales Outsourcing: 6 Tips to Success
B2B sales outsourcing is the practice of hiring a third party to handle all or part of your business’s sales cycle. Use our tips to outsource sales successfully.
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Appointment Setting: Tips and Free Templates for Your Business

May 3, 2022
Appointment Setting: Tips and Free Templates for Your Business
Appointment setting is a strategy for attracting new prospects by scheduling a meeting to discuss your business offerings in order to close a deal. Read on to learn more about this strategy can help you accelerate growth and streamline the work of sales teams for your business.
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Answering Services 101: Everything You Need to Know Before Outsourcing Your Calls

April 25, 2022
Answering Services 101: Everything You Need to Know Before Outsourcing Your Calls
Wondering if your business could benefit from an answering service? At Smith.ai, we know that building personal connections with customers is more important than ever, and we’ve helped businesses across a wide spectrum of industries improve their relationships with customers. Picking the right answering service for your business isn’t an easy task, so we’re laying out the basics in this article. Find out exactly what an answering service is and its customer service benefits.
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Top Business Networking Tips for Success

April 15, 2022
Top Business Networking Tips for Success
The coronavirus pandemic has forced everyone to adapt in many ways personally and professionally, including how we network. Learn tools and tips for business networking success in a post-pandemic world, including how to better leverage social networks like Facebook, LinkedIn, and Twitter.
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21 Small Business Lead Generation Tactics

April 15, 2022
21 Small Business Lead Generation Tactics
Marketing a small business is challenging. Try implementing these 21 small business lead generation tactics to grow your prospect lists and customer base. We've provided general advice that works for all industries as well as some industry-specific pointers.
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75 Must-Know Customer Experience Statistics and Trends

April 8, 2022
75 Must-Know Customer Experience Statistics and Trends
Today’s customers have high expectations for brands, and they demand a positive experience throughout the entire buyer’s journey. These positive experiences are crucial for the success of your business because happy customers are likely to become loyal customers, and loyal customers boost revenue. Check out these 75 must-know customer experience statistics so you can boost both business revenue and customer satisfaction.
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Sales Leads 101: What You Need To Know

April 6, 2022
Sales Leads 101: What You Need To Know
It’s no secret that the key to increasing your company’s sales is to generate more sales leads. Still, prospecting and generating sales leads can often be the most challenging part of business for many marketing and sales professionals. In fact, 61% of marketers state that lead generation is the most challenging aspect of their job. In this article, find out everything you need to know about sales leads, including top tips to help your business generate more sales and increase revenue.
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10 Phone Answering Tips Every Business Owner Should Know

April 6, 2022
10 Phone Answering Tips Every Business Owner Should Know
Are you losing leads after a bad first call? Dealing with clients on back-to-back calls? The last thing you want is to frustrate callers who reach your business by phone, whether they're new leads or existing clients. First impressions matter, and so does consistent client service. Improve your lead engagement and customer retention with these helpful phone answering tips.
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10 Ways to Build Personal Connections With Customers

March 21, 2022
10 Ways to Build Personal Connections With Customers
In modern business, building personal connections with clients matters. When you create more personal connections with your clients, their trust in you increases. Trust heavily influences who consumers purchase from: According to a 2019 Edelman Report, 81% of consumers stated they need to trust the brand to buy from them. This guide will help you build personal connections, which will strengthen your customers’ trust and increase your customer retention rate (translation: loyalty!).
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