Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

How Do Chatbots Qualify Leads + Support Sales Teams?

November 21, 2023

Chatbots qualify leads by asking predefined questions, capturing important contact information, and engaging in natural conversations.

Conversation Analytics: Definition, Benefits, and How To Use It to Your Advantage

November 16, 2023

Conversation analytics uses AI to analyze conversations and interactions to help improve the customer experience.

The Gap Selling Formula: Supercharge Your Sales Strategy

November 3, 2023

Gap selling is a sales approach that identifies where a customer is versus where they want to be and how to present your product as their solution.

Large Language Models (LLMs): Definition, Examples, and Benefits

November 3, 2023

A large language model (LLM) uses artificial intelligence to perform natural language processing tasks. Learn how you can utilize this AI tool.

AI-Based Call Centers Transform Small Businesses

October 13, 2023

Discover how AI-based call centers support lead generation for small business owners. Learn about features, benefits, and real examples.

What Is Conversational AI? Benefits + Examples

October 10, 2023

Conversational AI is a form of machine learning software that imitates human conversation to naturally answer and solve customer inquiries.

Future Calling: What Is an AI Answering Service?

October 6, 2023

AI answering service is an artificial intelligent system humans can talk to on the phone. Our AI Voice Assistant can handle your business calls.

What Is Interactive Voice Response (IVR)?

October 6, 2023

Interactive voice response (IVR) is a call answering system that allows businesses to route callers, provide information, or answer caller questions without a live agent.

How To Build a Winning Sales Cadence + Examples

September 5, 2023

A sales cadence is a guide for sales teams with specific steps to move a prospect through the sales funnel. Read on to learn everything you need to know.

What Is Consultative Selling? 7 Steps To Close Deals

September 1, 2023

Consultative selling is a strategy focused on understanding customer needs to offer personalized solutions. These seven consultative selling steps can help you close more deals.