Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

How Do Chatbots Qualify Leads + Support Sales Teams?

November 21, 2023
How Do Chatbots Qualify Leads + Support Sales Teams?
Chatbots qualify leads by asking predefined questions, capturing important contact information, and engaging in natural conversations.
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Conversation Analytics: Definition, Benefits, and How To Use It to Your Advantage

November 16, 2023
Conversation Analytics: Definition, Benefits, and How To Use It to Your Advantage
Conversation analytics uses AI to analyze conversations and interactions to help improve the customer experience.
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The Gap Selling Formula: Supercharge Your Sales Strategy

November 3, 2023
The Gap Selling Formula: Supercharge Your Sales Strategy
Gap selling is a sales approach that identifies where a customer is versus where they want to be and how to present your product as their solution.
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Large Language Models (LLMs): Definition, Examples, and Benefits

November 3, 2023
Large Language Models (LLMs): Definition, Examples, and Benefits
A large language model (LLM) uses artificial intelligence to perform natural language processing tasks. Learn how you can utilize this AI tool.
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AI-Based Call Centers Transform Small Businesses

October 13, 2023
AI-Based Call Centers Transform Small Businesses
Discover how AI-based call centers support lead generation for small business owners. Learn about features, benefits, and real examples.
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What Is Conversational AI? Benefits + Examples

October 10, 2023
What Is Conversational AI? Benefits + Examples
Conversational AI is a form of machine learning software that imitates human conversation to naturally answer and solve customer inquiries.
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Future Calling: What Is an AI Answering Service?

October 6, 2023
Future Calling: What Is an AI Answering Service?
AI answering service is an artificial intelligent system humans can talk to on the phone. Our AI Voice Assistant can handle your business calls.
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What Is Interactive Voice Response (IVR)?

October 6, 2023
What Is Interactive Voice Response (IVR)?
Interactive voice response (IVR) is a call answering system that allows businesses to route callers, provide information, or answer caller questions without a live agent.
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How To Build a Winning Sales Cadence + Examples

September 5, 2023
How To Build a Winning Sales Cadence + Examples
A sales cadence is a guide for sales teams with specific steps to move a prospect through the sales funnel. Read on to learn everything you need to know.
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What Is Consultative Selling? 7 Steps To Close Deals

September 1, 2023
What Is Consultative Selling? 7 Steps To Close Deals
Consultative selling is a strategy focused on understanding customer needs to offer personalized solutions. These seven consultative selling steps can help you close more deals.
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