Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.
Ideal customer profile (ICP) in sales is a framework that describes your perfect customer. Master the art of attracting and retaining the right audience.
Buying signals indicate that a customer has interest in purchasing a product or service. Here are 13 types of buying signals and how to capitalize on them.
A customer journey map visually represents a customer's complete experience with a product, service, or brand. Learn to create, apply, and optimize it for better customer experiences.
Discover the critical difference between lead vs. prospect and why it matters. Unlock effective strategies to convert more leads into prospects and drive sales success.
Learn the key components and steps to build a compelling messaging strategy that connects, engages, and inspires your audience in this comprehensive guide.
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