Samir Sampat

More than 25% of all U.S. adults are living with some form of disability. That might not seem like much, but when you consider that could be 25% of your website traffic or 25% of your profit margin, it gets a lot more important to address—and rightfully so. It’s the 21st century and we have access to so many great tools. Every website should have an inclusive, accessible design to deliver the best user experience for all users.

A customer service audit gives you a chance to review all aspects of the customer experience to see what is going well and what needs a little improvement. You may have your own specific objectives for this audit in addition to the general ones, so make sure that all objectives are communicated to everyone that’s involved with the audit process.

The first step to successful business advertising and marketing is to understand your options. That doesn’t mean just knowing the different channels and types of marketing to choose from, either—you should actually understand what each is, what it offers, and whether it’s right for your small business. Some of you have probably used and paid for Google Ads campaigns, but Local Service Ads (LSAs) are still widely under-utilized.

A social media calendar gives you a schedule that you can follow for all of your social media content sharing. This schedule can include posts, re-posts and shares, networking and community building, or anything else that you have planned for your social media channels. Too often, marketers create overly ambitious calendars and don’t have the time or resources to execute them effectively. This results in social media campaigns suffering because they aren’t getting the attention that they deserve.

So many companies focus on marketing, advertising, and digital branding when they’re trying to cultivate leads and bring in new business. While this is important, of course, it’s not the only way to go. Your SEO strategy should be dynamic and unique. It should encompass all of the essential elements that you can use to reach your goals, rank higher in search results, and continue to build your reputation as an authority in your industry.

Keywords are still an important part of your search engine optimization (SEO) efforts. However, there’s a lot more to it than just picking a few words related to your industry and adding them to your content here and there. Keyword planning and research is an entire process of its own and it deserves dedicated attention. When you do it properly, you’ll come up with the perfect keywords every single time.

The world of technology has created so many opportunities. However, many small businesses are struggling to embrace that opportunity because while they have the tools, they might not be quite sure how to make them the most useful. Dashboards are one of those tools. The marketing dashboard should provide insight on the various marketing initiatives that you have in place and help you make strategic decisions.

Business development representatives (BDRs) are an essential part of your organization. They aren’t just salespeople—they’re responsible for going out and cultivating business, identifying new target audiences and customer groups, and otherwise developing your business. Of course, what BDRs do specifically will vary from one company to the next. In order to set the team up for success and help them improve over time, you have to know what their role is in your company.

Digital selling is disrupting the typical sales approach. It’s critical for sales teams to adopt new methods if they’re going to remain competitive in the changing landscape, including with sales productivity. More than 75% of all customers start their buying journey on the Internet, either through a simple search for the solution they need or by researching companies that can provide that solution.

Everyone wants to tell you that you need to use Google Business Profiles (formerly Google My Business) effectively, but they don’t really offer any successful examples to follow. For many, the best way to learn is by example. Someone can tell you all the steps and tips to make the perfect Google profile and you could still miss a key element. Having a well-designed example to refer to can make it a lot easier.