Samir Sampat

Brand awareness is how mindful customers are of your company and services. Inbound customers are potential buyers who find you rather than you finding them.

In the business world, you may find yourself in the occasional situation where you want (or need) to give a client a gift. To commemorate an occasion, to apologize for a misstep, or even just to thank them for their business, client gifts can be essential. However, if they’re not done well, they can come off the wrong way, leave a bad impression, or suggest a message you weren’t even trying to send. To ensure that you always hit the mark with client gifts, here are seven rules to keep in mind.

Many IT firms and managed service providers are embracing a wider global audience, thanks to modern technology. However, that doesn’t mean there isn’t still a need for local optimization. After all, if you’ve got a local firm that sees clients in person, you need to make sure that people know about and know how to find you, as well as why they should choose you out of all the MSP/IT services in the area.

Marketing and advertising are a big part of attracting an audience to your laser clinic. Today, that includes online marketing and considering how four out of five people use search engines like Google to find local businesses and information, that marketing strategy needs to be solid. Local SEO is part of your larger, general search engine optimization strategy, but it’s a part that needs dedicated attention to get the results and rankings that your clinic deserves.

If you’re in the business of financial planning, you likely know the value of a good strategy. The same is true with local optimization, or local SEO, which is an integral part of marketing for the modern local business. Google and other search engines have a lot of criteria by which they rank your local efforts, but understanding how they work can help you get the most out of your optimization, no matter what your exact strategy.

Since 2017, there has been a 250% increase in people searching for “near me” on Google and other search engines. That’s just one of the many glaring signs that point to why your catering company needs local SEO. You might have already set up a great strategy for general SEO, but if there’s not a plan for local optimization within it, the strategy isn’t nearly as “great” as it could be.

Right now, solar companies are in high demand. You probably aren’t having a lot of trouble drumming up business, but that’s likely to change. As the popularity and affordability of solar continue to climb, more brands will be competing for the attention of the same audience. That’s why now is the ideal time to take care of your local SEO and work on creating a strategy that will grow with the business over the years.

HVAC companies are always services that people seek based on reputation and reviews—customers want to ensure that they’re working with the best and that they aren’t overpaying for the services that they need. Whether you’re tackling your own local organic marketing efforts or you’ve decided to outsource or ask for help, this guide will cover everything you need to know to maximize your local SEO strategy and get the leads you’ve worked so hard for.

Roofing companies everywhere are adopting new digital marketing strategies to help them keep up with the competition. There are several different tools and resources out there that can help any local roofer level up their online reputation, but one of the most valuable and necessary today is local SEO. Local search engine optimization, also sometimes called local optimization for short, is the process of ensuring that your business ranks highly in local search results.

There are several ways to make the most of your SEO budget, including keyword-focused content and repurposing good content on your site.