Samir Sampat

There are several ways to make the most of your SEO budget, including keyword-focused content and repurposing good content on your site.

If you’re in the business of insurance, you know how important it is to have a good lead generation strategy. Today, the big focus is on local SEO and how optimizing your content can help you attract more local clients and get the attention that you desire. Local optimization is about a lot more than keywords, though, and it’s a process that requires its own dedicated strategy.

If you’re starting on your own as a professional photographer, or even if you’ve been in business for some years now, you have to make sure that your marketing efforts are doing their best. That includes local SEO, which is a smaller part of your overall search engine optimization strategy. Granted, as a photographer, you may be more than willing to travel for work depending on the kind of photography that you do. For the sake of this guide, let’s assume you’re a local business trying to find new customers nearby.

If you work in childcare, you know how important it is for parents that they find the best place for their children. Whether it’s a place to keep them while the parents work or a chance for the kids to socialize, daycare centers and childcare services are popular among parents from all income brackets, and they’re a local business that will always be in demand. While you’ve got your hands full with kids and activities and parents with 200 questions, who’s taking care of your marketing strategy? Do you have a marketing strategy? If not, it’s time to get on board and the best place to start is with local SEO.

A large part of your optimization strategy will rely on local SEO. Today, more people than ever are using their phones to search for local businesses while they’re out and about. That means that if you want to get found, you’ve got to put in the work. A proper local SEO strategy will ensure that you can get higher rankings and better leads without having to pay for all of your advertising and marketing efforts.

When you’re in the business of caring for people’s pets, it might be more challenging for you to figure out how to market that business effectively. Fortunately, you don’t have to be (or hire) a marketing major to understand the ins and outs of local SEO and other optimization efforts. Optimization is a process that, in this case, refers to using your online presence (and creating said presence) as a means to ensure that when people search for vet clinics in your area online, yours comes up in the results.

Typically, rehab facilities tend to have more of an issue making space than finding clients. However, that’s changed in today’s world. Between the opioid crisis and the growing concern for resources, it seems like rehab centers can be found on just about every corner or local neighborhood. That’s good for those who need rehab assistance. For rehabs themselves, however, it presents somewhat of a challenge when it comes to marketing and creating a sense of authority.

Local SEO for wedding planners is a critical part of marketing and outreach. It’s part of the greater optimization strategy that embraces using keywords and building your online reputation to create a sense of authority for your brand. This will ensure that your business is more likely to be returned in results on the SERP (search engine results page) and that local couples can easily find you when they need a quality wedding planner.

If you’re in the business of landscaping and gardening, there’s a good chance that you’ve got someone else handling your marketing. Fortunately, you can save a little cash if you work on some of it yourself, or at least know when to outsource or ask for help. In this guide, we’ll take a look at the best practices for SEO and how you can get your landscaping or gardening company the best possible rankings in the SERPs (search engine results pages) without breaking the bank, or even breaking much of a sweat.

Struggling to rank in the SERPs? It might be that your link-building strategy isn’t working as you intend it to (or that your strategy isn’t even in place). Link-building is an essential part of modern SEO and helps build authority with search engines. Of course, it’s also an in-depth process that requires a commitment of time, as well as the right tools. We’ve combed the web to bring you the 14 best link-building tools to help maximize your SEO efforts.