Sean Lund-Brown

How many times have you done your best to be polite, professional, and positive, only to receive an angry response from the person on the other end of the phone? Cold calling is tough and it’s not something that even the most seasoned sales reps like to deal with. Of course, if you’re a sales professional, it’s part of the job description and even in 2022, the cold call is still a valuable business asset.

Emails are still effective for marketing, but you really have to nail them. Short and sweet goes a long way, and while you can definitely say more than just one thing, the one-liner is sometimes a great way to get people’s attention. You’re generating leads, after all, and you must engage them in the ways that work. With email, less is more.

Having the right call to action makes all the difference in the success of your marketing. Social media marketing is a strategy that many companies are using today to reach out to their audiences. While email marketing and other methods are still more popular or preferred, that’s definitely changing as the demand for a different approach comes from the audiences out there today. Social media sites like Twitter and LinkedIn are becoming much more valuable “selling tools” for a business than many people ever expected.

Outbound prospecting is a lot of work. It’s also somewhat of an art form and requires a certain amount of finesse. This sales channel can be a valuable asset to your collection. However, since the average response rate is only around one percent (1%), it’s safe to assume that many people aren’t using it to the best of its capacity.

Telemarketing has been around for centuries, in various forms and iterations. Essentially, it’s the process of selling goods or services over the phone. Call centers often provide telemarketing services, but they also work with customer service, technical support, and other departments that need phone assistance.

Clinching sales has never been simple. If it were, there would be no need for things like sales demonstrations. To make the best case to a prospective new customer about why your product, service, or platform is right for their needs, you’ll need to introduce them to key features and capabilities, walk them through use cases, and more. The right sales demo software can make that easier than ever. We’ve ranked the top five sales demo tools to help you grow your customer base.

At Smith.ai, we take pride in all that we do, including all the wonderful integrations that we can offer. By partnering with Zapier, in addition to our native integrations, we make it easy to make prospecting a breeze. There are all kinds of tools that you can use for prospecting, but the ultimate goal is to find comprehensive tools so that you can prospect easier and more efficiently than ever before.

Lead generation in the B2B world takes a lot of skill and work. It might also take a little bit of money, depending on the types of leads that you want to acquire. Of course, the costs associated with outsourcing to a B2B lead generation company vary greatly, depending on a variety of factors.

Despite the growing number of digital tools available today, there are some that will never get old. PowerPoint is one of those programs—it offers plenty of customization, templates, and all the resources that businesses need to make effective presentations, demos, sales decks, and more. It’s an easy way to create content and offers simple sharing via email, printout, and more. Of course, you have to go beyond the basic high school PowerPoint templates and get to the good stuff.

It’s not often that you hear many people talking about “sales” in the legal field, but that’s essentially what retaining clients is doing—selling your services. As such, it’s important to know how you can ensure that your intake team is working its best to deliver the results that you deserve and keep your client list growing. In doing so, you’ve only got about 30 seconds so there isn’t a lot of room for error.