Blog: Business Education

A funnel can get clogged if it’s filled too fast or with the wrong things—the same can happen to your marketing funnel. Although you have the best of intentions when setting up your marketing campaigns, there’s always the risk that you’ll come across blind spots and areas that you’ve missed. One way to avoid the surprise is to take a proactive approach.

In business, partnerships are an essential element. Unfortunately, they’re not always a success right off the bat. Studies show that more than half of all partnerships fail, and often sooner than later. To avoid that risk, businesses need to make sure that they’re building strong partnerships in the first place. While that means something a little different for everyone, there are some basic guidelines and best practices everyone can benefit from.

It’s no longer enough to have an updated, easy-to-use website that provides information and resources for your customers. Now, you also need to have testimonials, case studies, and reviews readily available. This showcases all of your satisfied customers and helps you stand out in an increasingly competitive crowd.

Check out the best lead generation tools for every channel so you can find and capture more sales leads this year.

Implement Smith.ai’s five steps for optimizing each stage of your business’s digital marketing funnel to bring in targeted leads and nurture them throughout their journey.

Everyone talks about the importance of getting the right leads—but where do the “right” leads come from? This is the first step in any marketing strategy. It’s also one of the most critical. The entire sales funnel depends on lead generation, which is why it needs to be at the top of your list of efforts to streamline, improve, and make a priority for both your marketing and sales teams alike.

Reviews are an integral part of reputation building for any business. Some companies seem to come by them easier than others, but it’s hardly a matter of chance. The businesses that are getting the most (and best) reviews are the ones doing all the right things. But what are those “things” and how can you make them work for you? You might be surprised at just how easy some of them can be. What about the location of the reviews? That’s up to you – Google reviews get noticed and help boost your local SEO, while reviews and testimonials on your website are easy for people to find when they’re browsing around.

Warm leads are prospects who have shown interest in your business. Learn how to convert them into paying customers with our comprehensive guide.

As long as lead lists have been around, there’s been a debate about whether they’re good, bad, or somewhere in between. The right lead lists can give you access to prospects that you don’t have to find or qualify on your own. Of course, it’s important that you know how to use these lists effectively, as well as where to buy them for the best outcomes.