How to Use Inbound Selling to Improve Sales Team Performance
March 2, 2023
Inbound sales might have been one of the best things to happen to the sales process. To a certain degree, it’s always been some part of sales—for as many cold calls as reps would make, there would be a certain number of people who were seeking out products or services on their own, bringing them to the business instead of the other way around. Over time, however, people have increasingly balked at the hard sell, causing the entire industry to focus far more on inbound selling.