Blog: Business Education

As your business grows, your strategies for continued success will evolve with it. What has worked in the past may not be as effective as it once was. Or, perhaps you’re trying to reach new types of clients with strategies that you haven’t tried before. In any case, it helps to know which tactics are going to get the most attention and the most value for your money.

Marketing your clothing store in the modern economy is nothing like it used to be. Some of the same tactics will still work, of course, but they may be exercised in different ways. Take word-of-mouth marketing, for example (which is still one of the most effective marketing tools). Instead of people talking about your clothing store over lunch, they might be sharing about it on social media or leaving a Google review about their experience.

These days, even the best businesses need marketing strategies. The competition is fiercer than ever before. Large companies and multinational chains are still putting up a good fight, but your bakery has finally reached the mid-market and you deserve to keep enjoying that success. That, of course, means that you also have to keep looking for new clients so that you can continue to grow your business.

In the repair business, it’s easy to feel like you’ll always have a steady stream of customers. However, that’s never a guarantee. Plus, the competition is consistently increasing, causing you to have to work that much harder to get ahead and stand out. You’ve come this far, though, and with the growing marketing budget, you’ll find an increasing number of ways to draw new business to your car repair shop.

Client acquisition can be challenging as your business grows. Despite the competition and the challenges, however, you can find plenty of tactics to help you attract new customers to your catering company. The strategies that work best for your business might not be the same as the next, so be ready for some trial and error in implementing these lead generation and client acquisition efforts.

In the business of pet care, your biggest advocates can’t speak for you—but their owners can. People love their pets and no matter what type of pet care business you have, you’ll want to make sure that you’re reaching as many of those pet lovers as possible to keep your business growing strong. Some of the strategies that you’re already using will continue to be effective.

The solar business is booming right now. However, that doesn’t mean that you can just expect clients to come into your business looking for solar solutions. There might be some who just wander in, but you’ve got to go out and get the customers that you want. In addition to this industry being in high demand, there’s also an increasing number of solar companies that are creating some pretty stiff competition in the market.

The childcare industry is always in high demand. However, that’s not a guarantee that clients are just going to keep walking in the door looking for childcare services. In addition to the high demand for providers, there’s also a high number of competitors that you have to differentiate yourself from if you are going to succeed with lead generation.

You’re a designer—your passion lies in creating stunning designs and utilizing your creative skills to help others. Lead generation is not something that’s expected to be in your wheelhouse, or at least not at first. Eventually, every interior designer and firm will need to start thinking with a client-centric mentality to ensure that they can keep the new leads coming in and continue to grow their business.