Blog: Business Education

Whether you’re just hanging up the sign on your front door or looking to accelerate the growth of your existing practice, the key is to generate a steady flow of new leads that convert into clients. The trick to achieving that is effective marketing. Of course, you’re an attorney, not a marketer, so doing that can feel out of reach. We’ve got you covered with five effective legal marketing tips to generate new business.

Automated call systems are popular solutions that promise to automate communications and save businesses time and money. However, they often lead to a frustrating experience for callers. Virtual receptionists can offer a better solution — a human touch in an increasingly automated world.

Lead generation is critical no matter what your industry or niche. However, creating and maintaining a steady flow of interested leads is rarely simple. It requires a deep understanding of your audience, as well as the ability to tap into effective digital lead marketing ideas. We’ve collected several innovative ideas to help improve your lead gen success.

Too often, salespeople take a features-based approach. That’s fine in some cases, but an increasing number of leads and clients want to know what’s in it for them. Talking about features and capabilities is no longer enough. You need to show how your solution benefits the customer. Value-based selling puts them first and can transform your results. Here’s what you need to know.

It’s not enough to make sales. You must also track each one. Doing so can shed light on important trends, surface critical insights, and allow you to improve your marketing efforts to reduce cost and improve performance. The right tools can help here. We’ve collected the seven best sales tracking apps so you can skip the trial and error.

From subscribing to your newsletter or other marketing initiatives to making their first purchase, you should welcome customers via email and make them feel valued. However, it’s important to get your welcome message right on the first try. That’s harder than it sounds. We’ve got five welcome message examples for you, as well as how to write them to ensure you get that relationship off on the right foot.

No matter your industry, converting leads into paying customers is vital. It’s also a costly, chaotic process and can leave you scratching your head when leads fail to convert. The right lead engagement strategy can help ensure you connect with leads and turn more of them into paying clients while saving money, time, and sanity. This post will discuss how to build a lead engagement strategy.

It would be nice if answering calls to your law firm counted as billable hours, but that’s not the reality. However, it’s a critical part of your intake process. Outsourcing to a law firm call center can offer valuable benefits, but how do these centers work, and what should you know about choosing the right partner? We’ll discuss everything you need to know in this post.

Legal projects come in a wide range of types, but they must all be managed effectively, or you risk underdelivering to the client or, worse, having the project fail outright. Legal project management best practices can help break large projects into smaller tasks, clarify deliverables, engage stakeholders, and more. In this post, we’ve outlined eight critical legal project management best practices for you.