10 Video Marketers to Learn from to Grow Your Real Estate Business' Followers on TikTok, YouTube & Facebook

The real estate industry is big business right now. It’s also completely changing, thanks to digital marketing and the various advertising tools that are available today. If you’re looking to increase your social following, video marketing is a great way to get started. Of course, you’ve got to know what to do and how to succeed—that's where learning from others comes into play. 

In this guide, we’ll cover 10 of the best video marketers for your real estate business, no matter what kind of virtual growth you seek. Some focus on general marketing or specific areas or branding and building a following, along with experts from the real estate industry specifically who can use their own success to show you how to create your own. 

Of course, now comes the million-dollar question that far too many of you are still asking: do I really need video marketing in real estate?

Yes, absolutely. In fact, you probably stand to gain a lot more than you realize when you enlist the best practices and come up with an effective video marketing strategy. 

How can you do that, though? Well, you’re not reinventing the wheel. There are several video marketers and real estate professionals out there who have mastered the art of using video to make an impact with marketing. Learn from them and save yourself time and trouble. We’ll help you get started by giving you a list of the 10 best video marketers to follow to help you grow your real estate business. 

First, though, let’s talk a little more about why video marketing matters so much. 

‍

The case for video marketing in real estate

For years now, clients have been demanding that agents offer more digital interaction and engagement when listing homes for sale online. Videos have been around for a long time and yet several listings still only show pictures of a home with no walk-through or other video content. Tons of realtors don’t even use video marketing to build their brand. 

All of these people are losing out on a huge portion of their potential audience and client base. If you’re one of them, now is the time to change. It’s been estimated that by 2022, as much as 82% of all Internet traffic around the world will be generated from some type of downloaded or streaming video. That includes live video, which is projected to grow fifteen-fold in that same span of time. 

Video marketing is different than traditional commercials or TV spots. For starters, you can create your own channels and aren’t just posting ads on other platforms or networks. It also gives you a chance to create more dynamic, engaging content that you might not be able to get from other forms of advertising. You can use video marketing to engage people on Facebook, TikTok, Instagram, and so many other platforms, and all in different ways. 

In real estate, video marketing can help in several ways:

• Listing walk-throughs
• Buying/Selling how-to videos
• Tips and tricks for real estate
• Actual brand marketing for your agency or you as a realtor

Just sit down for a minute with your team and brainstorm about all the ways that you can use video to your advantage. If you’re not entirely sure, that’s fine too. Take notes from those in the list below to help you get off to a good start. When you do it right, you’ll find that video marketing can give you:

• More traffic
• Better leads
• A greater return on investment (ROI)
• Increased brand visibility
• Increased engagement
• More conversions
• More profits
• Increased reputation and relationships

And these are just some of the biggest perks. The bottom line? You can’t afford to not use video marketing today. When you do it right, it will reward you well. On that note, let’s look at some people who are doing video marketing the right way that can teach you a lot about how you can use video to succeed. 

10 video marketers that you can learn from to help your real estate business 

1. Mike Sherrard

Mike Sherrard is one of the first names that comes up when you search for real estate video marketing experts. His YouTube videos are front and center, offering insight on all kinds of ways to use video in real estate to get noticed and get your audience engaged. He has a lot of experience under his belt and takes a unique approach to the work that he does. Mike has helped more than 3,000 realtors to grow their business using social media, including video marketing, and is working to help as many more as he can. He has an impressive Instagram and Facebook page, too, but his YouTube is really where it’s at. 

2. Graham Stephan

Graham has 2.13 million subscribers, and counting, and more than 500 uploads to his YouTube channel alone. He’s made more than $120 million in residential real estate sales and is already a millionaire at the age of 30. Now he shares his experiences with others through video and covers things like how to invest, making passive income, strategies for agents, and more. His personality is charming and fun and he offers plenty of information along with entertainment. Whether you’re taking notes on his videos or just his social marketing efforts in general, you’ll be sure to find plenty to appreciate here.  

3. Barbara Corcoran

Barbara Corcoran is a real estate expert that’s been in the industry for years. She's always done excellent at everything she’s attempted, including her video marketing efforts. She's great at listing videos, branding videos, and even creating a personal video that will sell your services like no other, even if you’re not the most confident real estate agent or don’t have as much experience as those around you. Barbara offers a lot of coaching and support in addition to having some great tips for video marketing. She spent more than 20 years building her empire and is now a host on Shark Tank, where she’s not afraid to tell people how it is. 

4. Emily Kellenberger

If you’re considering drone videos, Emily is the one to learn from. She is a top agent based out of California and she creates impressive videos that include cinematic shots, interior and exterior views, and aerial drone shots to ensure that people get a full look at the property inside and out. Plus, she uses software and recording equipment that creates smooth, crisp videos that really show off properties. She even uses wide-lens shots and slow-motion shots to capture landscapes and give a better impression of room sizes. If you’re interested in real estate video marketing surrounding the properties themselves, she’s the one to go to. 

5. Joshua Dorkin, Bigger Pockets

Joshua Dorkin founded BiggerPockets.com in 2004 and he now has over 600,000 subscribers to his YouTube channel alone. He teaches people about investing and strategy, and covers fresh topics that will help you get real advice on real business. He also talks about podcasts, analyzing deals, and even COVID-19 advice related to real estate and other relevant insights. There are more than 1,500 uploads and his other social channels are just as impressive. You can learn a lot from his style and even improve your own career with his tips and insight.  

6. Solomon Property Group

Solomon Property Group is the brand of mother and son duo Anna and David Solomon. They have years of experience in the industry and focus on delivering a family business approach, including making sure that they offer that personal connection in their videos. Their branding video is great because it’s upbeat and interesting, and the rest of their video marketing efforts are pretty impressive, as well. If you’re looking to learn more about branding yourself like they have, it’s a great duo to turn to. 

7. Stephanie McCarthy

Stephanie McCarthy is a seasoned real estate expert that knows how to get things done. 

She offers videos of her own that support her branding efforts, showing her in day-to-day routines and even interacting with clients. Stephanie’s marketing is great because she focuses on helping her clients get educated and get through the home buying process with less stress. She talks about building trust and creating lifetime relationships, and that means a lot to people looking to buy or sell a home. 

That personal touch doesn’t come naturally for everyone, but if you can learn from it, you’ll do well to improve your video marketing efforts. 

8. Chauncey Pham

Chauncey Pham is an impressive Dallas realtor that is getting noticed all over the industry. She shares her values like innovation and authenticity and explains how those help her in her career. She also talks about her vision for changing the industry and the way that people perceive realtors. She wants to show you that she’s here to help, not to sell something, and her videos ensure that you get that from the start. 

She also offers tips and insight for other realtors looking to improve their video marketing efforts. She has a lot to give and is worth a look if you want to make sure that you’re staying authentic in the videos that you make. 

9. Veronica Campos

Veronica Campos is another great marketer that just knows how to make that personal connection. In addition to her shots of helping clients, she also talks about her background, how she builds and maintains relationships, and more. She talks about her passion for helping people buy and sell homes and you can easily see that her clients feel very comfortable working with her as their realtor. You can learn a lot just from watching her videos, but she also has tips and insight to help you with your own. 

You'll find lots on her YouTube channel and her website, along with great social media profiles that can help you learn more about building a successful real estate brand online. 

10. Amy Youngren

Amy was named one of the 100 most influential real estate leaders by Inman, and she has some of the most creative videos that you’ll find on the market today. From the showing and listing videos to the rest of the marketing videos that she creates, there’s plenty to learn from here. She shows off her professionalism and personality while offering knowledge and a positive attitude. She is all about communicating the details and she even includes closed-captioning to make her videos accessible to anyone and everyone. 

Amy is one of the best at describing properties and she shows her passion in the videos she makes. If you can capture that essence, you’ll be on your way to success. She also has tips and insight for other realtors on how to make their own impressive videos, so take advantage of that, too. 

While you’re learning, let Smith.ai take care of your clients and more

We know that running a business is a lot of work and in real estate, you’ve got a lot of competition to keep up with. Fortunately, you don’t have to do it all on your own. With the assistance of our dedicated virtual receptionists, you’ll be able to free up your time and ensure that you still never miss a beat, thanks to our 24/7 phone answering, live chat, and other services. 

We can even take care of things like lead intake and scheduling for all those new leads that you add to your audience. Plus, we’ll help you craft the ideal strategy to manage every detail, no matter what you have in mind. 

To learn more, schedule a consultation to see how our 24/7 virtual receptionists can act as the face of your brand to take care of everything while you take care of getting your video marketing on point. You'll also find us at hello@smith.ai or (650) 727-6484.