How AI Website Chat Can Transform Your Customer Experience

According to research, companies with a customer-centric approach garner as much as 60% more profit than organizations that don’t prioritize the customer experience. Of course, the ever-changing landscape of customer needs makes this quite the challenge for some companies. People who used to want real human interaction at every possible encounter are now demanding voice assistants, AI chatbots, and other self-service tools. This allows them to get what they need faster, easier, and with a personalized approach. 

Buyers have more choices than ever, which means they will give their business to the companies that deliver the attention they desire. Shoppers want personalized experiences that are also hands-free and convenient. Where text-based chatbots fall short, AI website chat tools can deliver. Real-time responses in context, human-like interactions, personalized experiences, and anticipated needs are all benefits that make AI the clear choice. 

If you’re new to the world of AI, you might still be unsure of just what it can do for your business. Read on to find out what AI website chat can do to help you transform the customer experience and deliver one-of-a-kind service that keeps people coming back. 

On-demand customer service 

With AI website chat, you can deliver customer service instantly in a way that people appreciate. Not everyone wants to pick up the phone or even chat with a live agent. Not only that, but the issues that an AI chat platform can handle will reduce the time your agents spend on those tasks. 

For example, within the realm of order support, “Where is my order?” is the most common query. Using an AI chat tool, you can give people real-time updates on their order status without taking time away from your agents. The AI bot can use the order number or other details to pull up the information and then pass it along to the customer. 

This can reduce wait times, deliver a more personalized experience, and help you deal with large volumes of service requests without compromising the connection to your customers. 

Machine learning and natural language processing 

Natural language processing (NLP) is a form of machine learning that AI chat tools use to create intelligent, contextual responses. This technology allows the bots to understand the natural language humans use to deliver real, useful answers based on specific inquiries. 

People no longer have to deal with complicated menus or figuring out exactly what to say to get to the right place. You’re not just delivering a set of canned responses like you would with a traditional chatbot, but actually addressing people’s specific needs and concerns. That alone creates an experience that most people will remember (and that will bring them back in the future). 

Using data to deliver a better customer experience 

AI also can take in and analyze huge amounts of data in a fractional amount of time compared to human processing. This allows you to gather all kinds of intelligent insights about your customers. You can use that information to provide more personalized recommendations, deliver a more connected experience, and even anticipate people’s needs for future business. 

The amount of data that AI can handle seems daunting, to say the least. However, when you learn how to use the data to your advantage, you’ll quickly see which insights are most valuable to your organization or your efforts to improve the customer experience. 

The benefits for your business 

In addition to transforming the customer experience to outpace the competition, you’ll find several other benefits that come from embracing a high-quality AI website chat platform. For starters, a single AI chat platform can handle the work of dozens of agents, saving tons of employee hours and allowing your team to focus their efforts elsewhere. 

Plus, this allows you to keep up with customer demand and handle high traffic times, no matter your staffing situation. 24/7 support without having to keep people on the clock is also a big advantage, as are the improved response times and reduced wait times that today’s customers demand. 

This all adds up to increased efficiency and money savings, which you can use to invest back into your business in various ways. Voicebots and AI chat tools offer instant customer support, natural language processing and understanding, and the personalized assistance customers deserve. 

How to choose the right AI chat platform 

Of course, all of these perks only come if you select a high-quality AI chat tool that allows you to deliver a premium experience for your customers. That may take a little bit of research, but make sure that you look for things like:

• Customization and scalability 
• The purpose of your chatbot and what you intend to achieve 
• The features and integrations that are available
• Pricing models and cost transparency
• Personalization 
• Training required (for the AI)
• What data the AI chat platform provides

You’ll also want to choose a chatbot that’s been around for some time and has developed an upstanding reputation for quality and service. You can usually check out demos and get free trials to help you test out different platforms, but a little bit of research can go a long way in narrowing the list to begin with. 

Partner with Smith.ai for AI website chat and more

Smith.ai takes pride in staying on the cutting edge of technology, including our new AI Voice Assistant and live chat options that come along with the rest of the solutions offered by our virtual receptionists. We can provide you with support for lead intake and appointment scheduling, too, and have live agents available as a 24/7 answering service when the chatbot just won’t do. 

Plus, at Smith.ai, we can even assist with your outreach campaigns to help you generate leads and build your customer base in the first place. That way, you can focus on taking care of the rest of your business. To learn more, schedule a consultation or reach out to hello@smith.ai. 

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