Blog: Business Education

Ideal customer profile (ICP) in sales is a framework that describes your perfect customer. Master the art of attracting and retaining the right audience.

Buying signals indicate that a customer has interest in purchasing a product or service. Here are 13 types of buying signals and how to capitalize on them.

The marriage of AI and human interaction holds tremendous promise for enhancing how SMBs engage with their customers. Read more from our CEO and Co-Founder Aaron Lee on how this will shape the future of customer service.

If you’ve been looking for a better way to get things done, on-demand sales support could be just the ticket. These expert teams take care of laying the groundwork for your sales pipeline so that your sales reps can focus on building relationships and closing deals. The result? Better outcomes, more conversions, and the opportunity to hire fewer, but more productive, sales representatives for your team.

There are many steps to building a successful sales funnel — but the two primary components are building quality lead lists and performing strategic sales outreach.

Every business should have a goal to achieve a successful sales cycle. Perfection is unattainable, but you can do a lot to get close if you’re willing to put in the work. The first step comes in realizing that your business is unique, and therefore, so is your sales cycle. There are plenty of strategies and tips out there to help, but you’ll have to figure out which ones are best suited to your needs.

Speed to lead is the time it takes your business to respond to any form of communication from a new lead.

No. Whether it comes in that form or another roundabout way, the impact of those two letters can make or break your sales outreach. It’s a word that your sales team should get used to hearing and understand how to overcome. Rejection stings and it takes a tough skin to become a sales professional these days.

Trimming is usually an issue that crops up in the worst places and at the worst possible time. When things change, businesses have to take action immediately to prevent serious losses. But when that action is cutting back, how can you do it without losing potential business? It’s a delicate balance that involves maximizing efficiency and searching for solutions that can be tailored to your needs.