Blog: Business Education

When it comes to managing your CRM sales pipeline and other aspects of your customer relationships, there’s always room for improvement. A solid CRM platform and management strategy can help you track and nurture leads, customers, and other relationships as they make their way through the sales pipeline. Of course, it doesn’t work on its own. You have to know how to make your CRM work for you to maximize your efforts.

Cross-selling is a way to get customers to spend more by purchasing complementary products or services. Extracting more value from existing customers allows you to get a bigger return without really increasing your investment. After all, you’ve already invested the money and effort to get the customer this far—taking things a step further with cross-selling is just the natural progression.

When you hear about ChatGPT and other AI tools, you often hear about the vast amounts of data that they can cultivate and utilize. But where does that data come from? There are a few different sources, depending on the type of AI tool you’re using and what kind of information is relevant. Understanding this can help you see all that you can gain from AI when you use it correctly.

Put simply, NLP is what helps AI figure out what the “right response” is when engaging with customers. There are several benefits that come from employing a capability like this as part of your customer service and support. Most commonly, you’ve probably seen natural language processing in action in the form of chatbots.

AI is quickly finding its place in almost every business and industry, offering a variety of ways to boost performance and get more done in less time. There are several types of artificial intelligence in use, including generative AI. Understanding this technology, as well as how it can be best used, makes all the difference.

Beyond all the hype and hubbub surrounding ChatGPT, this is a powerful tool that may actually have a lot of real, effective uses in the business world. AI has been changing the business landscape for a while now, offering a selection of tools to enhance automation, improve communication, and streamline operations like never before. Staying ahead of the competition means learning how to put this cutting-edge technology to use.

As more businesses embrace automation and AI, there are a growing number of tools being developed to improve operations. Scraping bots are one unique technology that has been gaining popularity, and they’re a resource that you might not even realize you’ve been missing.

A sales cadence is a guide for sales teams with specific steps to move a prospect through the sales funnel. Read on to learn everything you need to know.

Consultative selling is a strategy focused on understanding customer needs to offer personalized solutions. These seven consultative selling steps can help you close more deals.