Blog: Business Education

Sales presentations have been around as long as humans have been selling things. From simple one-on-one interactions and product demonstrations to those crowded sales presentations for timeshares and real estate investments that we all think of when the word “presentation” is mentioned. Today, an effective sales presentation is entirely different than it was even just a few years ago.

Learn why and how content marketing is an important component of your business' marketing strategy in this guest blog post.

Like any funnel, your sales funnel won’t be effective if it’s filled with holes. The more opportunities people have to drop out along the way, the more likely they will be to take them, even if only accidentally. A leaky sales funnel is a huge setback. It decreases revenue, decreasing both the volume and quality of customers that make it into and through the funnel. Fortunately, it’s also an easy problem to fix.

There are a lot of things in business that require a human touch. Thanks to technology and other innovations, plenty of tasks can (and should) be automated because there’s no need for a human to be involved. Sure, having a live agent available to customize and schedule appointments and consultations is great. However, today’s customers would love an AI chatbot or scheduling tool that can do the same thing without needing to talk to someone.

Using case studies can increase your sales revenue by as much as 185%, according to digital marketing and SEO expert Neil Patel. Who couldn’t benefit from that kind of boost? Of course, the big concern for most people is that a “case study” seems more formal than traditional marketing efforts.

Marketing is a complicated space in today’s world. There are a lot of great opportunities to get your brand out there for less, but budget cuts often limit even the most cost-effective solutions. Newcomers and SMBs that aren’t as seasoned are struggling to figure out exactly what they should be spending their marketing budgets on. Fortunately, if you’re among them, you’re not alone.

An ideal customer profile, or ICP, is a critical element of your sales engagement strategy. After all, if you aren’t 100% clear on who it is you’re trying to engage, how will you be able to reach them? Some companies have an idea of their ideal customer but never take the steps to create a profile they can actually share with others. However, that is what will make the difference when you want to improve sales engagement.

Overcoming obstacles is part of the sales process for any B2B company. The increasingly competitive landscape of B2B sales has created even more challenges for sales reps and made it ever more difficult to succeed. Many (errantly) assume that salespeople only control so much of the process and the potential outcomes.

The case for generative AI in business is strong. Like its sibling conversational AI, this tool is all about taking advantage of all that data floating around out there to enhance the customer experience and deliver a better solution. But what’s the difference between generative and conversational AI? And how can you put generative AI to work for lead generation?