Blog: Business Education

You didn’t go to law school to answer phones all day. While you will find yourself in many situations where you need to talk to clients on the phone, many calls come into your firm that may not require your direct attention. A receptionist or administrative assistant could be a good buffer to protect your time and make sure your clients are still effectively served.

Today, more than 13.3% of the U.S. population is comprised of native Spanish speakers - about 42 million people. An additional 15 million people speak Spanish as a second language. If your business is in a market with a lot of Spanish speakers and you don’t have a single bilingual resource available, you’re missing out on a huge share of that market.

Interactive voice response (IVR) is a call answering system that allows businesses to route callers, provide information, or answer caller questions without a live agent.

In any business, overhead is a big concern. The more you spend on the operational costs of your law firm, the less you’ll be able to add to your bottom line. Whether you’re a new practice owner or just trying to find a better way to do things, outsourcing should be on your list. Of course, before you can cut costs and improve your operations, you have to know what you’re spending in the first place.

After several years of working for others, many lawyers seek to start out on their own and build a practice they can be proud to share with their clients. There are many reasons for this, from the desire to get away from demanding bosses or a certain type of work to the ability to have a flexible schedule, financial freedom, and more. Whatever your reason for venturing out into your own private firm, it’s a big undertaking.

Everyone is talking about AI chatbots and all they offer, but you can’t just put one on your website and expect it to be effective. Because it’s so simple to choose a platform and create a chatbot, too many companies jump in without evaluating properly. Even worse, they might not consider how to determine whether their chatbot is effective or where it may need help.

Chatbots are revolutionizing the way companies do business. More than just customer service tools, these AI-powered bots can deliver plenty of insights and information. Using those insights, companies can better understand their buyers, their journey from lead to loyal customer, and how to make that journey as smooth as possible.

We say it all the time, and it bears repeating. When it comes to things like chatbots and improving your customer experience, you’re not reinventing the wheel. Plenty have come before you, and plenty will go after, all seeking the same answers and insights. Today, dozens of top brands nationwide are changing how businesses use social media and chatbots.

People are busy. Most of us avoid the phone as much as possible. And when it involves sales and marketing, we’ll almost always let it go to voicemail. And then, we’ll let that voicemail sit until our inbox is full, or we get bored one day and check it out of curiosity. By then, the opportunity has passed, or it’s been so long that it would be awkward to reach back out, so we do nothing. Meanwhile, that sales team is waiting for a callback and will never get it. They could be spending their time much more effectively, especially with the tools and technology available today.