Blog: Business Education

STIR/SHAKEN is a standard that was implemented in September 2022. This new standard has impacted outbound call answer rates. Many companies are facing challenges with high call volumes and this new requirement for communications. But what is this new standard and how does it affect your business? Here’s what you need to know.

Lead management and tracking are critical steps for every business that is working on outreach, marketing, and lead generation. There are several avenues that customers may take on their journey, which means that your team needs to be able to manage all of those avenues and leads.

Small businesses are unique in many ways. The lack of limited resources and staff, however, is a uniqueness that you don’t want to face alone. The good news is that whether you’re the only employee or you’ve got a small team, your small business can still manage to succeed with sales lead generation the same way big companies do.

Looking for cost-effective sales support? We dive into the cost disparities in-house SDRs and outsourced sales agents.

Outbound calling is much more effective (and less stressful) when you have a strategy in place that includes scripts your team can use to connect with prospects. And despite the increasing number of people who are thriving on self-service technology to find the information they need, as many as 71% of consumers report wanting to hear from companies early in the process.

Customer relationship management (CRM) is both a process and a product. Today, you’ll find a host of CRM platforms and tools designed to help you manage and monitor the customer journey and all of your customer relationships. These tools are invaluable to your success, but they are only one part of the equation.

Mastering the art of the sales call is a lifetime journey for many. The evolving nature of customer needs and expectations, along with a constantly changing business landscape, forces us to be continually learning and exploring opportunities for improvement. Knowing how to elicit the response(s) that you want from the person on the other end is an essential skill for all sales reps at every point in their career.

These days, your tech stack is more valuable to your business than many of the tools and resources that you use. Naturally, that means that you want to maximize the value of the partnerships that you make when choosing software vendors, SaaS providers, and other products and services that you use within your business. Strategic partnerships are an essential element in business growth.

Now that companies are competing in a much bigger landscape, it’s essential to focus on setting your business apart by delivering top-quality customer service. You don’t have to spend thousands on customer service training or try to reinvent the wheel here—something as simple as improving your response times can do wonders for your customer satisfaction ratings. And when customers are satisfied, they’re more likely to become lifetime customers and refer you to others.