Blog: Business Education

The success of your conversion strategy depends on you following up on your leads. Use these tips to help you craft an effective follow up strategy.

Learn the difference between inbound vs. outbound marketing, along with the benefits and challenges so you can use these strategies to generate more brand awareness.

Business phone calls are a necessary part of the job. People have been making business calls as long as there have been phones, but somehow we haven’t all mastered that professional confidence that makes them easier and less uncomfortable. The good news is that no matter how awkward you think you are on a call, the chances are high that you’re either the only one who noticed, or it’s not that bad at all.

The best sales teams in the world are those who have a methodology and sales process that is set in stone, but flexible enough to grow and adapt with them over time. There is no shortage of sales methodologies out there and they all claim to have the best features and resources. But which ones are the best?

Learn everything you need to know about client communication, its importance, and 10 ways to master the craft so you can build a loyal client base and run a successful business.

It’s no secret that inflation has been hitting the U.S. economy hard. Businesses and consumers alike have often found themselves a bit shellshocked at rising costs, product shortages, and the increasing number of small businesses that are shuttering their operations because they simply can’t keep up. A simple Internet search will show you articles dating all the way back to 2021 that discuss the rising effects of inflation on the U.S. small business economy.

Inflation drives up the costs of goods and services. A lot of attention is paid to its impact on US citizens, but what about small businesses? Since 2021, inflation has made life difficult if not impossible for small businesses that could have otherwise thrived. Things might be changing in 2024, however. We’ll discuss what you need to know.

Even in 2023, sales calls are still an important part of business. The Internet has done a lot to help perfect the sales process, but there will always be room for improvement. And no matter how good your sales pitch or calling tactics are, there will always be some rejection. The important thing is that you don’t take it personally or let it ruin the rest of your calls for the day—one rejection is a stepping stone to an eventual conversion.

Business development representatives, or BDRs, are an integral part of your organization. They drive growth, increase conversions, and build the business of your organization one opportunity at a time. These professionals are in high demand, and for good reason. You must take the time to train and upskill your team to keep them sharp and at the top of their game. That way, your business will stay at the top, too.