Blog: Business Education

There are several different selling models and methods out there today. Many have been around for some time, while others are newer. Needs-based selling is an important methodology for businesses and their sales teams to know about because it’s one of the most effective methodologies ever developed. Ultimately, it gives you the chance to get in the good graces of your prospects by taking the time to understand their needs and pain points specifically.

Customer service calls are an essential part of any business. They require focus, dedicated attention, and a commitment to coming to a resolution that works for everyone. That may include taking the time to figure out how to balance the art of communication with figuring out what your customers need. Fortunately, a few tips can go a long way in helping make sure that your customer service team is answering the call correctly, each and every time.

For reps to be successful, they need to have all the right tools and resources. One of those tools is the sales compensation strategy and bonus plan that you offer. Not only should this be goal-oriented and organized, but it also needs to be transparent so that your team knows what you have to offer. Sure, the office game room and flexible PTO policies are great, but give your sales team the incentive they want: a solid sales bonus plan.

Hiring the right talent has long been a struggle for companies looking to grow and expand in all the right ways. Today, companies are less worried about what they can do and more worried about having the right people to do it. There are countless stories of people who aren’t the “right fit” for a role along with horror stories of companies hiring blindly, only to see huge turnover rates and other issues.

Lead scoring was developed as a way to handle the influx of leads that businesses are seeing in light of the digital transformation. People now can become leads within a matter of seconds, which results in a massive number of potentials that need to be properly screened. Of course, when you’ve got thousands of leads, that becomes a process in and of itself.

Today, AI is becoming a part of everyday life in several ways. It has been around for decades in various forms and has been honed and improved with new technology over the years to deliver increasingly better performance. That has led to the development of tools like ChatGPT, a new AI chatbot from OpenAI that is getting a lot of attention and creating a whole new discussion about chatbots and just what they can do for business.

Setting up a franchise is a bit easier than starting a business from scratch. Still, you can’t rest on your laurels or rely on your franchise marketing materials and strategies to carry you through year after year. You also need to enlist your own marketing efforts, especially when it comes to finding new clients to continue growing your franchise even after you’ve gotten past the “startup” point.

As technology has evolved, a new type of automation platform has come available to address the many problems of traditional automation and reliance on human IT teams. Low-code automation tools are readily available in several forms and allow business users to build their own applications without a dependency on IT teams or outsourced IT services.

One of the best ways to become a successful business owner is to invest in a franchise. Learn how to start a franchise business with our detailed guide.